Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

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Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
2013 | ISBN: 0071819894 | 256 pages | EPUB | 6,4 MB


One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about.

Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to.

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Tags: Marketing, Clutter, Customers, Through, Content
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