Marketing The Retro Revolution

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Marketing - The Retro Revolution

Marketing - The Retro Revolution
by Stephen Brown
English | 2001 | ISBN: 0761968504 | Pages: 272 | PDF | 1 MB


The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of todays retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

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Tags: Revolution, Marketing
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