Breakthrough Branding How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

Catherine Kaputa,

2012 | ISBN-10: 1857885813 | 224 pages | EPUB | 3 MB



From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon - successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.

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Tags: Transform, Intrapreneurs, Branding
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