Likeable Business Why Today's Consumers Demand More and How Leaders Can Deliver EPUB

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Dave Kerpen, Theresa Braun, "Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver"
2013 | ISBN: 0071800476, 007181373X | 256 pages | EPUB | 3 MB


It pays to be LIKEABLE!
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today抯 hyperconnected society: if your business isn抰 likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked梑y customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you抣l get when you gain the trust of your customers and stakeholders. In today抯 social media world, it literally pays to be likeable.

Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:
LISTENING梩o customers, colleagues, shareholders梐nd competitors
AUTHENTICITY梑ecause today抯 savvy customer always knows when you抮e faking it
TRANSPARENCY梙onesty builds trust, and any deviation can destroy your reputation
ADAPTABILITY梞anaging change and finding new opportunities is critical to success today
SIMPLICITY梚n design, in form, and in function
GRATEFULNESS梕very 搕hank you?is appreciated . . . and generates surprising returns!

Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable梬hich in turn creates a more likeable customer experience.

The blueprint for everlasting business likeability is in your hands. Apply Kerpen抯 basic principles day in and day out, and profits and growth are sure to follow.

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Tags: Leaders, Deliver, Demand, Business, Consumers
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