Business Society and Politics Multinationals in Emerging Markets

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Business, Society and Politics - Multinationals in Emerging Markets

Business, Society and Politics: Multinationals in Emerging Markets
(International Business and Management) by Amjad Hadjikhani, Ulf Elg and Pervez Ghauri
English | 2012 | ISBN: 1780529902 | ISBN-13: 9781780529905 | 450 pages | EPUB | 2 MB


This volume looks at the interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs.
Inferring to different business perspectives, the volume includes papers studying firms strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.

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Tags: Emerging, Markets, Multinationals, Politics, Society
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