Guerrilla Marketing For Dummies

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Guerrilla Marketing For Dummies

Guerrilla Marketing For Dummies
by Jonathan Margolis and Patrick Garrigan
English | 2008 | ISBN: 0470289678 | Pages: 384 | PDF | 2,8 MB

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, youll create a cost-effective game plan for getting your customers attention and keeping it!
This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. Youll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. Youll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:
Reach customers wherever they are
Develop a cohesive guerilla-marketing campaign
Capitalize on the hottest trends
Cut through the constant marketing clutter
Make products and brands stand out
Use buzz, viral, grassroots, and experiential marketing
Write a great press release
Create opportunities for partnership and tie-ins
Find budget-friendly ways to go guerilla
Build a powerful online presence
Work with existing contacts, publicists, and the press
You can enter the guerilla jungle and emerge with the lions share of the sales! Let Guerilla Marketing For Dummies show you how.

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Tags: Dummies, Marketing, Guerrilla
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