O?Rei--y Media | ISBN: 059615707X | PDF | 494 pages | 7.1 MB
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it?s done through a collection of tried and true techniques, hacks, and best practices.
Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You?ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.
See website optimization in action with detailed case studies of five website types
Optimize your site for Google, Yahoo!, Microsoft?s Bing, as well as search engines used in different parts of the world
Conduct keyword research to find the best terms to reach your audience-and the related terms they?ll respond to
Learn what makes search engines tick by utilizing custom scripts
Analyze your site to see how it measures up to the competition
About the Author
John I. Jerkovic earned his degree in Computer and Electrical engineering from Ryerson Polytechnic University in addition to designations including: SCWCD, SCJP, PMP and etc. It was when creating an international web hosting business from scratch that he became fascinated by Search Engine technology with all its mysteries and nuances.
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