Marketing An Introduction 10th Edition

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Gary Armstrong, Philip Kotler, "Marketing: An Introduction (10th Edition)"
English | ISBN: 0136102433 | 2010 | PDF | 648 pages | 68 MB


This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

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