Product Variety in Automotive Industry Understanding Niche Markets in America

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Marco Guerzoni - Product Variety in Automotive Industry: Understanding Niche Markets in America
Published: 2013-10-31 | ISBN: 3319019066 | PDF | 70 pages | 1 MB


This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.?

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Tags: Markets, Understanding, America, Industry
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