Google Advertising Tools Cashing in with AdSense and AdWords 2 edition

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Google Advertising Tools - Cashing in with AdSense and AdWords, 2 edition

Google Advertising Tools: Cashing in with AdSense and AdWords, 2 edition
Harold Davis,
2010 | ISBN: 0596155794 | 432 pages | EPUB | 17 MB


With this book, youll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Googles advertising programs in particular help you make money.
Youll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which dont, and why. Googles ad programs can help any business with a web presence, and this guide explains precisely how to use them.
Learn how to create effective campaign plans for your website
Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
Drive traffic to your website and make money as an advertising host
Add AdSense code and Google search to your site
Learn how content, search, and referral ads perform
Create and edit AdWord campaigns
Monitor AdWords activity and improve your campaigns performance

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Tags: AdWords, AdSense, Advertising, Cashing
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