The Fortune Cookie Principle

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The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one by Bernadette Jiwa

2013 | ISBN: 1489583947 | English | 202 Pages | EPUB | 3 MB


"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else." SETH GODIN -Author The Icarus Deception

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how.

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