Copycats How Smart Companies Use Imitation to Gain a Strategic Edge

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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge by Oded Shenkar
English | ISBN: 1422126730 | 2010 | EPUB, MOBI | 256 pages | 0,3 + 0,5 MB

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.

In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.

Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.

Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:

* How to select the right model to imitate

* How to avoid oversimplification of a model

* Which imitation strategy to use

* How to prepare and execute an implementation plan

Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

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Tags: Strategic, Imitation, Companies, Copycats
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