Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell, "Marketing Concepts and Strategies, 6th edition"
English | ISBN: 1408032147 | 2012 | 896 pages | PDF | 117 MB
Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's "Marketing Concepts and Strategies" combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing. The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.
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