Strategic Brand Management 4 edition

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Strategic Brand Management, 4 edition

Strategic Brand Management, 4 edition
Kevin Lane Keller,
English | ISBN: 0132664259, 0273779419 | 2012 | 600 pages | PDF | 20 MB


Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.

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Tags: Management, Strategic
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