The New Rules of Marketing & PR How to Use Social Media Online Video Mobile Applications Blogs News Releases and Viral Marketing to Reach Buyers Directly EPUB

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David Meerman Scott, "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly"
2013 | 4th Edition | ISBN: 1118488768 | 464 pages | EPUB, MOBI | 9 MB


The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real杦orld examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step朾y杝tep action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web朾ased content to get the right information to the right people at the right time for a fraction of the cost of big朾udget campaigns.

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