Richard K. Miller, Kelli Washington, "International Consumer Markets 2014"
2013 | ISBN-10: 1577831934 | 625 pages | PDF | 3,4 MB
Fifteen countries account for 75% of global GDP; the economy of each exceeds $1 trillion. International Consumer Markets 2014 presents a comprehensive analyses of the marketplace in these countries (excluding the U.S.). Analyses is also presented for seven regions: Africa, Arab States of the Gulf, Caribbean, European Union, Latin America, Nordic Countries, and Southeast Asia. Data on consumer spending and buying characteristics in each major segment, from automotive to travel and from retail to restaurants, is included in International Consumer Markets 2014. Profiles of global market leaders are presented and over 300 website links ? directly embedded into the electronic edition ? will direct you to additional market research and other resources.
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