Thomas Nagle, John Hogan, Joseph Zale, "The Strategy and Tactics of Pricing (5th edition)"
2013 | ISBN-10: 1292023236 | 320 pages | PDF | 3,5 MB
For undergraduate introduction to Market Pricing courses.
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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