The Nonprofit Marketing Guide High-Impact Low-Cost Ways to Build Support for Your Good Cause

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause by Kivi Leroux Miller and Katya Andresen

English | 2010 | ISBN-10: 0470539658 | PDF | 256 pages | 2,6 MB


A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded.

You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

* Includes cost-effective strategies and proven tactics for nonprofits
* An ideal resource for thriving during challenging times
* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing

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Tags: Support, Marketing, Nonprofit
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