Naked Conversations How Blogs are Changing the Way Businesses Talk with Customers

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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Wiley | 2006-01 | ISBN: 047174719X | 272 pages | PDF | 1,1 MB


From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.



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Tags: Businesses, Customers, Changing, Conversations
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