Marian Burk Wood, "Essential Guide to Marketing Planning, 2 edition"
English | ISBN: 0273725769 | 2010 | 328 pages | PDF | 2 MB
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
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