Branding Unbound The Future of Advertising Sales and the Brand Experience in the Wireless Age

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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age by Rick Mathieson
English | 2005 | ISBN: 0814472877 | 256 pages | PDF | 1,9 MB

Mathieson tackles the dilemma of presenting wireless marketing strategy to a general corporate audience, and does an admirable job...With patience and clarity, Mathieson explains how McDonald's, Starbucks, Wal-Mart, and other top names in business are using a vast array of similar innovations to change the customer experience for the better.

It will give motivated marketers and branders the confidence to pick up the wireless technology at their disposal and make it work for them.

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Tags: Experience, Wireless, Unbound, Future
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