A Pocket Guide to Combining Typefaces

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Tim Brown, "A Pocket Guide to Combining Typefaces"
eISBN: 1907828176, ASIN: B00EPJM92O | 2013 | EPUB | 45 pages | 4 MB

Combining typefaces is challenging and fun, but it takes practice. Successful combinations are partly a matter of good taste, which can be tough to develop. And finding typefaces that work well together often takes more time than we (or our managers, or our spouses!) think it should.

This pocket guide will give you a framework for efficient practice, lead you to founts of knowledge and help you judge the work you see, including your own work. It will encourage you to be selective, patient and reasonable, focusing on web contexts and your design goals.

Who should read this book?

This pocket guide is for designers and developers who want to make better choices about type, build typographic expertise, and say smarter things about fonts in use - without wasting any time. The point here is to get your job done, and grow your skills along the way.

Topics include:

PART 1: TYPE
Some background on type and typography, covering designers, anatomy, families, classification and the jobs that typefaces do.

PART 2: CONTEXT
A brief look at web compositions as coordinated chunks of typeset elements, shifting among many states simultaneously.

PART 3: CHOOSING TYPEFACES
Strategies for selecting typefaces based on real design goals, to truly understand why a combination works or doesn't.

PART 4: JUDGING COMBINATIONS
Practical advice about identifying successful typeface combinations by using them and looking at them carefully.

PART 5: CRITIQUE
An appraisal of five different sites' type choices and typesetting, noting the relationships between their successes and the strategies and advice in this guide

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