Pearson Prentice Hall Fortune at the Bottom of the Pyramid Video Case Studies

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Pearson Prentice Hall - Fortune at the Bottom of the Pyramid: Video Case Studies
English | .MP4 | AAC LC, 2 channels, 48.0 KHz | AVC [email protected], 720x576 pixels, 19.973 fps @ 676 Kbps | 288.53MB
Genre: E-learning


Video Case Studies: Produced by C.K. Prahalad's students, these videos illustrate the case studies presented in the book.
The Market Exists at the Bottom of the Pyramid
Casas Bahia
Produced by Andrew Wilson and Sami Foguel
In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its emphasis on serving the poor customer, its low prices, and credit determined by payment history rather than formal income (70 percent of Casas Bahia customers have no formal or consistent income), Casas Bahia grosses over US$1 billion, and has invoked deep loyalty in its customers.
CEMEX
Produced by Ajit Sharma, Sharmilee Mohan, and Sidharth Singh
The third largest cement manufacturer in the world, Cemex decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs, and even supervised construction services for Mexicans working abroad, Cemex makes housing affordable and possible for the poor in Mexico.

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