Business Ethics A Case Study Approach

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Business Ethics: A Case Study Approach by Stephen K. Henn
2009 | ISBN: 0470450673 | English | 192 pages | PDF | 3 MB



There's a "new normal" in business ethics
Despite all the words and regulations aimed at building ethical and responsible organizations, observed misbehavior has increased-think of the Siemens scandal and Bernie Madoff. confronts the brutal fact about business ethics as it exists today-it's not working.

This stirring casebook powerfully draws a direct line between ethics and business performance-that is, the sounder your company's ethical foundation, the stronger it will perform in brand recognition, sales, customer satisfaction and loyalty, employee productivity, and even in reduced regulatory burdens.

So, how can you develop leadership that sets the right tone at the top?

Author and ethics professional Stephen Henn answers that question with candidly insightful case studies that look at every angle of ethical lapses, including:

A CFO's Dilemma
The Duke University Lacrosse Scandal
Arthur Andersen
The Stanford Prison Experiment
The Smithsonian Institution
Firestone/Ford Tire Recalls
Jordan's Furniture
Whirlpool and Leadership Development
Ponzi Schemes
And many more
Examining the old mind-sets and dogmas on business ethics and holding them up to the light of day, reveals how the ethical health of your organization will forecast whether or not it outperforms the competition. This is your twenty-first-century rule book for understanding the "new normal" in business ethics.
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