Playing to the World's Biggest Audience The Globalization of Chinese Film and TV

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Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV
University of California Press | 2007 | ISBN: 0520251342 | Pages: 353 | PDF | 1 MB


In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony.

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Tags: Chinese, Globalization, Audience, Biggest
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