The Art of the App Store The Business of Apple Development

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Tyson McCann, "The Art of the App Store: The Business of Apple Development"

English | 2011 | ISBN: 0470952784 | 304 pages | PDF | 10 MB


With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share?to name a few.

Coverage includes:

?Setting Your Goals, Costs, and Expectations
?Researching the App Store Market
?Knowing Your Customer
?Plotting the Stages of Development
?Guidelines and Expectations for Developing Your App
?Creating Free and Freemium Apps
?Creating Paid and Premium Apps
?Adopting Apple's Approach
?Riding the Social Networking Wave
?Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!
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Tags: Development, Business
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