Winning Gifts Make Your Donors Feel Like Winners

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Winning Gifts: Make Your Donors Feel Like Winners (AFP Fund Development) by Thomas D. Wilson

English | 2008 | ISBN: 0470128348 | Pages: 336 | PDF | 2,4 MB


The secret to getting gifts and making donors feel like winners.
Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings.

Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.

Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
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Tags: Winners, Donors, Winning
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