Problems in Marketing Applying Key Concepts and Techniques 2nd edition

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Problems in Marketing: Applying Key Concepts and Techniques, 2nd edition by Luiz A M Moutinho, Charles S Chien
English | 2007 | ISBN: 0761971793 | 336 pages | PDF | 1,3 MB

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook.

The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

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Tags: Techniques, Concepts, Marketing, Applying
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