Winning At Retail Developing a Sustained Model for Retail Success

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Winning At Retail: Developing a Sustained Model for Retail Success by Willard N. Ander and Neil Z. Stern

English | 2004-06-10 | ISBN: 047147357X | 272 pages | PDF | 1,7 MB

Praise for Winning At Retail
揥inning at Retail offers the most effective strategies available for retailers. At McDonald抯, the `Quick-EST?model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company抯 strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you.?br />-Jim Rand, Senior Vice President of Business Development, McDonald抯 Corporation

揥inning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the `treacherous middle?into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice.?br />-Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa

揑n a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can抰 always be the biggest, fastest, and trendiest place on the block, but it takes only one of these `Ests?to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book.?br />-Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
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