Microsoft Dynamics CRM 2013 Marketing Automation

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Microsoft Dynamics CRM 2013 Marketing Automation By Alok Kumar Singh, Sandeep Chanda
2014 | 128 Pages | ISBN: 1782177221 | EPUB, MOBI, PDF | 8 MB + 12 MB + 5 MB


Implement effective marketing strategies using Microsoft Dynamics CRM 2013
Overview
Hands-on and illustration focussed guide for beginners and expert marketers.
Detailed features of marketplace solutions explained to help marketers understand advanced email marketing concepts and capture profile and product usage data through web and social channels
Step by step information on creating marketing lists, campaigns, campaign responses, dashboards and reports with lots of screen shots for easy illustration.

In Detail
This practical guide offers you a clear business perspective of Microsoft Dynamics CRM 2013 and helps to make your marketing efforts more profitable. The book is organized into six chapters with the intent of helping you become an effective marketer. Beginning with an introduction to marketing concepts in Microsoft Dynamics CRM 2013, you will learn about marketing lead funnel and the concept of targeted and customer-centric marketing lists.
You will be able to plan, create, and execute marketing campaigns in Microsoft Dynamics CRM 2013. You will then move on to capturing and managing the campaign responses to measure the campaign performance. You will use CRM analytics and dashboards to manage your marketing goals. Finally, you will learn to enhance the capabilities of your campaign using third-party tools. In short, you will be guided in every phase of your marketing efforts.
What you will learn from this book
Implement basic marketing concepts such as lead funnel and close loop marketing
Create and manage targeted marketing lists tailored towards your audience
Plan, create, and execute your marketing campaign
Capture the campaign response of your marketing campaign
Measure the performance of your marketing campaign
Understand the marketing analytics reports and dashboards
Enhance out-of-box CRM marketing capabilities with marketplace solutions
Approach
An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives.
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Tags: Marketing, Automation, Dynamics, Microsoft
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