It's Not Just PR Public Relations in Society 2 edition

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It's Not Just PR: Public Relations in Society, 2 edition by W. Timothy Coombs and Sherry J. Holladay
English | 2013 | ISBN: 1118554000 | ISBN-13: 9781118554005 | 168 pages | PDF | 2 MB

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.

* Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
* Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
* Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
* Balanced, well organized, and clearly written by two leading scholars
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Tags: Society, Relations, Public
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