Lynda Viral Marketing Crafting Shareable Content with Jonah Berger

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Lynda - Viral Marketing Crafting Shareable Content with Jonah Berger

Viral Marketing: Crafting Shareable Content with Jonah Berger | 655.12 MB
Duration: 1h 1m | Video: AVC (.mp4) 960x540 23.976 fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Feb 06 2014 | Appropriate for all | Language: English

Why do some ideas spread while others fade away Jonah Berger PhD professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off including social currency triggers emotion public use practical value and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.





Topics include:
Word-of-mouth marketing
Harnessing the power of social media
What makes content go viral
Why people share some stories more than others
Telling stories that carry your message

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Tags: Berger, Content, Shareable, Marketing
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