Persuasive UX The Power of Self-Image

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Persuasive UX The Power of Self-Image

Persuasive UX: The Power of Self-Image
Audio: aac 44100 Hz stereo | Video: h264 yuv420p 1280x720 29.97 fps |
22m 27s | Intermediate Mar 20 2014 | 224 MB

Marketing departments often appeal to our sense of identity梬ho we want to be and how we want to be seen. You see the power of self-image used in advertisements for fashionable clothes luxury cars and the latest technology. These ads all capitalize on the same themes: aspiration status and self-esteem.

Companies create desire by implying their products will make us happier and more popular like the celebrities that promote them. And while you might not be able to hire an athlete or movie star for your next campaign you too can tap into self-image with the right persuasive design techniques. Chris Nodder leads you through this fascinating aspect of user experience in this installment of Persuasive UX.

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