Improving SEO Using Accessibility Techniques with Morten Rand-Hendriksen

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Improving SEO Using Accessibility Techniques
MP4 | AVC 319kbps | English | 960x540 | 15fps | 2h 29mins | AAC stereo 96kbps | 454 MB
Genre: Video Training

In this course, Morten Rand-Hendriksen focuses on two elements of web development: accessibility and search engine optimization (SEO), demonstrating why they are important and how they work. The course also shows how good coding practices and modern web standards can make a site accessible and more visible to search engines and social networks. Exercise files are included with the course.

Improving SEO Using Accessibility Techniques with Morten Rand-Hendriksen

Topics include:
Understanding the benefits of accessibility and SEO
Evaluating screen readers for Windows and Mac
Installing browser development tools
Comparing sites that are SEO-friendly and SEO-unfriendly
Defining a language for a page
Creating better semantic markup with HTML5
Marking up images and links properly
Creating an accessible menu with an unordered list

Introduction 03m 03s
Welcome 01m 04s
Using the exercise files 01m 59s

1. Web Accessibility and SEO: Two Sides of the Same Coin 08m 16s
Accessibility and SEO: A primer 04m 58s
Understanding the benefits of accessibility and SEO 03m 18s

2. Why Web Accessibility Matters 11m 26s
Experiencing an inaccessible web site 06m 04s
Experiencing an accessible web site 05m 22s

3. Accessibility Tools for Web Developers 16m 28s
Evaluating screen readers for Windows and Mac 05m 56s
Installing browser development tools 04m 08s
Pretending to be a screen reader 06m 24s

4. Understanding How a Search Engine Sees a Web Site 07m 40s
Installing SEO tools 02m 30s
Understanding how search engines search a page 02m 45s
Comparing sites that are SEO-friendly with ones that are SEO-unfriendly 02m 25s

5. Making Accessible and SEO-Friendly Text 44m 06s
Defining a language for a page 05m 04s
Defining meta headers for a page 06m 10s
Creating better semantic markup with HTML5 03m 13s
Using and hiding section headings 04m 56s
Creating content hierarchies with heading tags 05m 29s
Emphasizing content in paragraphs 05m 36s
Making accessible block quotes 03m 22s
Using some new HTML5 tags 04m 47s
Using ordered and unordered lists 05m 29s

6. Adding Accessibility and SEO Info to Links, Images, and Other Content 22m 17s
Marking up links properly 06m 48s
Marking up images 07m 23s
Creating a proper image header with CSS 08m 06s

7. Creating Accessible and Searchable Navigation 32m 43s
Creating an accessible menu with an unordered list 06m 16s
Creating and hiding nav headings and skip navigation links 06m 59s
Giving navigation links proper focus with style 04m 39s
Creating an accessible drop-down menu 10m 46s
Scrapping drop-down menus for better options 04m 03s

Goodbye 03m 44s
Next steps 03m 44s

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Improving SEO Using Accessibility Techniques with Morten Rand-Hendriksen

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