FT Press Internet Fundamentals Four Steps to Developing a Content Plan with Market Motive Streaming Video
FT Press - Internet Fundamentals: Four Steps to Developing a Content Plan (Streaming Video)
English | .MP4 | AAC LC 2 channels 44.1 KHz
AVC [email protected] 1024x684 pixels 25.000 fps @ 1 415 Kbps | 259.39MB
Have you defined your content plan for 2012? Fresh, relevant, engaging content is critical to growing traffic, retaining visitors and increasing conversions. In this workshop, expert Matt Bailey will give you 4 simple steps to a keyword driven blueprint for new content that really works. You'll learn how to develop a content plan that integrates all of your online marketing segments, use keyword research to find what people really want, build a long-terms content plan based on the volatility of search terms, create an immediate plan based on Google Trends, and develop a publishing schedule for introducing, developing, and closing content.
Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry抯 highest-rated speakers, he presents at Conferences around the world.
Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.