Brand Identity Design Adaptable Branding Systems

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SkillShare - Brand Identity: Design Adaptable Branding Systems
English | .MP4 | aac, 44100 Hz, stereo | h264, yuv420p, 960x540, 23.98 fps(r)| 668MB
Genre: E-learning



Paula Scher, partner in the New York office of Pentagram, walks us through her process of creating a liquid identity-a recognizable, dynamic branding system that can be adapted across mediums.
In this 70-minute class, you'll research an organization's goals, develop a series of design solutions, simplify them to their essence, and stretch them to their limits as you apply them across animation, products, signage, architecture, and more.
Go behind-the-scenes to see how the liquid identities of some of Paula's most respected projects came to life (including Jazz at Lincoln Center, the Type Directors Club, and Microsoft Windows), explore her latest re-branding for the Philadelphia Museum of Art, and join her at the Public Theater in Manhattan-her most iconic, long-standing project to date.
The 10 projects with the most likes submitted in the first month will receive feedback from Paula.
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Tags: Branding, Systems, Adaptable, Design, Identity
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